SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO or Search Engine Optimization involves a set of practices used to improve the ranking or visibility of a website on search engines like Google, Bing, Yahoo, etc. With the increasing competition among companies on the internet, it is with the help of SEO that a company can gain a competitive edge. SEO involves a number of aspects like on-page optimization, off-page optimization, etc. which an SEO professional targets to improve the ranking of a website and get more visitors on the website.
As every business now has its presence on the internet, the need for SEO professionals too has increased significantly in the past few years, making it an excellent career opportunity. CSRD Group is a leading SEO training institute in Noida which has been providing world-class training to the students for more than 7 years.
As a result, a major part of our SEO training classes in Noida involves practicalís where our students work on live SEO projects and campaigns. We have only selected professionals who are already part of the SEO industry for several years as the faculty to make sure that the students are able to learn about all the latest developments in the industry from the best.
Some of the most important parts of our SEO training include-
Website analysis Keyword research SEO competition analysis Initial ranking analysis Finalizing keywords Image optimization Website structure optimization HTML code optimization Bookmarking Off-page optimization PPC campaigns Ad Words and Ad Sense concepts
It was the passion of Brian Pinkerton that created the first crawler named as Web Crawler, used to index web pages, which generated a list of 25 top websites.
1. Lycos one of the earlier crawler based launched in 1994, by 1997 it had indexed over 60 million documents. 2. Danny Sullivan was credited of launching Search Engine Watch to discuss all things which were searched on the net in 1997. 3. In 1998 Google launched Pagerank also known as Link Juice in order to rank pages more accurately. 4. In 2000 Google launched Ad words as CPM model and generates paid links, quotes and more languages. 5. Google also launched Pagerank Toolbar which helped SEOs to rank and record their Pagerank. 6. In 2003, Google launched Ad sense which was contextual advertising and many SEO began taking advantage by developing MFA (made for ad sense sites). 7. In 2005, Google announces Google analytics which gave SEO experts to track their performance.
Since SEO deals with internet marketing, therefore the demand is immense as marketing field is evergreen particularly online marketing as companies whether small or big focus on promoting their product at the larger level. Individuals skilled in SEO can work as Internet Marketing Manager or a SEO manager in various companies.
There are a lot of SEO training companies which require professionals skilled in optimization. Recent researches shows that organic (unpaid search) generates nearly half the traffic, almost 5 times more than the social networks. This can be achieved only by top professionals. Hence SEO experts having certification in technology are in great demand.
Learning SEO techniques is an interesting and rewarding from the industry point of view. In order to get a good glimpse of the technology one should start learning the basics. In SEO field, there are two types of techniques:
1. On page 2. Off Page
The students should focus on both the techniques so that they develop good command over the technology. In the case of Off page the students should learn to increase the visibility of the site and devise methods to boost the ranking. In case of On Page technique students learn the basic techniques of updating or changing the titles/pictures on the live website.
Join CSRD Group providing vocational training and industrial training to enrich your experience of learning SEO technology and getting placed in reputed companies.
CSRD Group has been blessed with students support for its quality training for the last 7 years. The companyís motto is to continue serving and training students in different technologies with excellent placement and support. CSRd Group provides international level 4/6 weeks summer training or project based training with its expert trainers and infrastructure support having training in Lucknow. In addition to these the company has certain excellent features worth mentioning. They are:
1.Comprehensive course content on latest trends. 2. Special emphasis on PPC concept theoretically. 3. Ad words and Ad sense concepts are given special emphasis. 4.Students avail the special and individual attention of trainers to solve their queries. 5. Placement assistance in top MNCs. 6. Online live classes to benefit foreigners and students incapable to reach centre.